What's Next: Trends for 2020

February 2, 2020, 12:57 pm

≫ Next: What's Next: The Role of Brands in the Booming Original Content Business

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In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.

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What's Next: The Role of Brands in the Booming Original Content Business

February 14, 2020, 2:37 am

≫ Next: What's Next: Social Commerce - from transaction to truly social

≪ Previous: What's Next: Trends for 2020

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We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace? Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space. Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).

What's Next: Social Commerce - from transaction to truly social

March 13, 2020, 8:23 am

≫ Next: What's Next: The Next Frontier in Automotive Industry

≪ Previous: What's Next: The Role of Brands in the Booming Original Content Business

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Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.

What's Next: The Next Frontier in Automotive Industry

March 20, 2020, 4:33 am

≫ Next: What's Next: Steering Brands through COVID-19

≪ Previous: What's Next: Social Commerce - from transaction to truly social

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Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain. Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.

What's Next: Steering Brands through COVID-19

March 26, 2020, 10:47 am

≫ Next: What's Next: Using technology to engage employees and build businesses

≪ Previous: What's Next: The Next Frontier in Automotive Industry

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We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth. Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.

What's Next: Using technology to engage employees and build businesses

April 2, 2020, 8:39 am

≫ Next: What's Next: Health & Wellness - Disruption & Adapting for the Rebound

≪ Previous: What's Next: Steering Brands through COVID-19

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Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.

What's Next: Health & Wellness - Disruption & Adapting for the Rebound

April 14, 2020, 1:39 am

≫ Next: What's Next: Using technology to engage employees & build businesses

≪ Previous: What's Next: Using technology to engage employees and build businesses

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The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected. In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.

What's Next: Using technology to engage employees & build businesses

April 24, 2020, 5:25 am

≫ Next: What's Next: Rapidly adjusting your customer experience strategy for the "new normal"

≪ Previous: What's Next: Health & Wellness - Disruption & Adapting for the Rebound

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Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning. What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.

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What's Next: Rapidly adjusting your customer experience strategy for the "new normal"

May 1, 2020, 4:13 am

≫ Next: What's Next: Now, Next & Beyond - Preparing people to return to the workplace

≪ Previous: What's Next: Using technology to engage employees & build businesses

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This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.

What's Next: Now, Next & Beyond - Preparing people to return to the workplace

May 7, 2020, 9:33 am

≫ Next: What's Next: Unlocking a powerful corporate culture in turbulent times and beyond!

≪ Previous: What's Next: Rapidly adjusting your customer experience strategy for the "new normal"

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Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace

What's Next: Unlocking a powerful corporate culture in turbulent times and beyond!

May 15, 2020, 8:36 am

≫ Next: What's Next: Celebrating Eid in a time of isolation

≪ Previous: What's Next: Now, Next & Beyond - Preparing people to return to the workplace

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Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle. Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!

What's Next: Celebrating Eid in a time of isolation

May 31, 2020, 1:23 pm

≫ Next: What's Next: How brands can capture value, mindset and experiences on their own terms by successfully selling direct

≪ Previous: What's Next: Unlocking a powerful corporate culture in turbulent times and beyond!

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Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation. Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.

What's Next: How brands can capture value, mindset and experiences on their own terms by successfully selling direct

June 19, 2020, 8:06 am

≫ Next: Nudgestock 2020 – Necessity is the Mother of Reinvention

≪ Previous: What's Next: Celebrating Eid in a time of isolation

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Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.

Nudgestock 2020 – Necessity is the Mother of Reinvention

July 28, 2020, 7:12 am

≫ Next: Influencing our New Reality

≪ Previous: What's Next: How brands can capture value, mindset and experiences on their own terms by successfully selling direct

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Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.

Influencing our New Reality

July 28, 2020, 7:16 am

≫ Next: Using Brand to Drive M&A Value

≪ Previous: Nudgestock 2020 – Necessity is the Mother of Reinvention

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In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?

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Using Brand to Drive M&A Value

July 28, 2020, 7:18 am

≫ Next: The Return to Growth in Turbulent Times

≪ Previous: Influencing our New Reality

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With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse. Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.

The Return to Growth in Turbulent Times

July 28, 2020, 7:23 am

≫ Next: How to Win in Marketplaces

≪ Previous: Using Brand to Drive M&A Value

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The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future? In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.

How to Win in Marketplaces

September 3, 2020, 9:13 am

≫ Next: What's Next: Michael Frohlich talks to us about the woes from a CEO during a global transformation

≪ Previous: The Return to Growth in Turbulent Times

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Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success

What's Next: Michael Frohlich talks to us about the woes from a CEO during a global transformation

November 25, 2019, 7:35 am

≫ Next: What's Next: Social Media Trends 2020

≪ Previous: How to Win in Marketplaces

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In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich. Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.

What's Next: Social Media Trends 2020

January 26, 2020, 7:24 am

≪ Previous: What's Next: Michael Frohlich talks to us about the woes from a CEO during a global transformation

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Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.