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The Social Landscape in China

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An overview of the social and digital landscape in China. There are around 600 million Internet users in China; this makes it the largest Internet market in the world. Chinese internet users, including important audiences for UKVI, are turning to one another for new ideas and fresh information. Social media provides a platform for these conversations, through bulletin board systems (BBS), blogs, WIKIs, Q&A platforms, microblogs, and social networks. These slides provide a look at China’s social media equivalents.

Size Doesn't Matter: Small Screens of the Future

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We live in an exciting age of expansive connectivity and innovative technologies that provide immersive experiences. But on-the-go and mobile-centric lifestyles demand a shift in the way those experiences are being delivered. In a recent webinar with Bottle Rocket we discussed small screens of the future. Read more at the link below: http://social.ogilvy.com/size-doesnt-matter-small-screens-of-the-future/

GIFs vs Cinemagraphs, and How You Choose

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The digital space gives us an opportunity to explore and experiment without any limitations – literally anything we dream of can manifest right in front of us with just a few clicks. GIFs and cinemagraphs are one way we’re pushing these limits, altering the way we communicate with one another in cyberspace. Here’s a look at both and comparison of when, why, and how you use each.

Snapchat pay for replay and lenses: why should brands care?

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Snapchat have launched a ’Pay to Replay’ option to US users and lenses for selfies. Find out what these features are, why brands should use it, and how to get started.

How To Cultivate Brand Advocacy

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For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line? A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.

Social CRM: what it is and how you can use it to grow customer value

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Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.

5 Steps to an Effective Social Media Policy

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Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here are a few tips on how to effectively set up and implement your policy.

Marketing in the Age of Person-centric Healthcare

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Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers. So what does this mean for today’s marketers? In this exclusive Social On Us webinar we discuss: - Where marketing is failing to address healthcare concerns - How “big data” is a change-driver for a new healthcare ecosystem - New opportunities for predictive and preventative medical intervention - Impact of digital healthcare on patient privacy

Marketing in the Age of Person-centric Healthcare

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Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers. So what does this mean for today’s marketers? In this exclusive Social On Us webinar we discuss: - Where marketing is failing to address healthcare concerns - How “big data” is a change-driver for a new healthcare ecosystem - New opportunities for predictive and preventative medical intervention - Impact of digital healthcare on patient privacy

What Promoted Moments Mean for Brands

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Twitter has unveiled a long-rumored content-curation feature called “Moments.” But what are Moments, and what are the implications for brands?

5 Steps to an Effective Social Media Policy

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https://social.ogilvy.com/5-steps-to-an-effective-social-media-policy/ Establishing a clear social media policy is important for providing direction to employees who engage on behalf of a brand in social media and for protecting the corporate reputation. Here we outline five steps to effectively set up and implement your policy.

Top 10 Lessons From WOMMA 2015

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A brilliant group of marketers from brands, agencies and vendor platforms descended on Miami for the WOMMA Summit 2015. Here are the top 10 lessons we walked away with, but only because there wasn’t room for the uncountable lessons actually learned.

The Digital Social Contract: Navigating the Rules of Our New World

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This webinar discusses how brands should pick their content creator partners in order to become effective members of digital communities. The rules have changed. Content creators are everywhere, and you need to decide which ones you, as a brand, want to work with. How should you work with them in a way that respects the creator but also helps you achieve your objectives? Brands need to add value to the digital communities they’re part of, and be respected by those communities. This is where the Digital Social Contract comes into play, a brand new Ogilvy Red Paper that discusses how brands should work within the confines of the social rules of our new world. On this webinar, we unveil proprietary research and analysis and share key takeaways from the study. We answer the following questions: - How should brand decide which content creators to partner with? - What are the 6 articles of the Digital Social Contract? - What is the superfan phenomenon? - What is the Ogilvy Creator Community 30 list? - What 4 actions does a brand need to take in order to be a respected and effective member of digital communities?

The Future of Retail and Consumer

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Future of retail and consumer by Matt Holt, Director of Digital Strategy at OgilvyOne

Lies, Damn Lies and Social Statistics

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Why raw data can tell the wrong story and why that matters

Shopper Behaviors in 2015 and Beyond

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by Sarah Todd, Geometry

Social Media Week: The Report

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Social Media Week London is a 5-day conference that provides the ideas, trends, insights and inspiration relating to social media marketing and technology. Events include keynotes, panels, workshops, master classes and interactive installations. It takes places in various venues in Westminster from 14-18 September 2015. It is part of an international network of inspiring business events in major cities globally. This report explains what the events and activities created by Ogilvy in partnership with Brandwatch, The National Gallery, Ogilvydo and Tumblr.

15 Years of Shazam

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Last week at Ogilvy London, we were joined by Shazam, the ninth most downloaded app of all time – that’s 700 million downloads globally! In this session Shazam touched on its evolution over the last 15 years covering: – Stories that use music to connect brands and customers – The platform’s technology and data – The audience and the music they love/ what the audience does with that music – Trends, moods and insights into the effect music has on people, all over the world!

Key Digital Trends for 2016

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Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what’s ahead for us in 2016. This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.

Key Digital Trends for 2016 [webinar recording]

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Marshall Manson, CEO – UK Ogilvy PR, and James Whatley, Digital Director of Ogilvy & Mather London, have published their annual trends report for digital and social media. They look ahead to 2016, and review their predictions from 2015 (hint: they’re pretty darn clever). We’re lucky enough to have them share their predictions in our weekly webinar series! In this webinar, James and Marshall will discuss key trends for 2016, including: - Ad Blocker End Game - The Video Evolution - Gen Z With bonus thoughts on: - Twitter Erosion - Distributed Content - Influencer as Media Outlet
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